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Talent Management Championing the Individual Artist in an Age of Innovation.


Cheryl Martin Allen Entertainment, CMA, owned by Cheryl Martin and Troy Allen is a highly respected firm in talent management and production with over 25 years of experience in the entertainment industry. With our principal offices located in the Los Angeles area, we represent clients in most sectors of the entertainment industry; including motion pictures, television, voiceover, theatre, and music.


Our firm of top-tier managers and producers advises and implements career advancement strategies for elite artists to reach their highest capacities.


We develop and promote the best interests of our artists to attain their highest benefit, profit, and advantage in all branches and phases of the entertainment industry. CMA works closely with their clients in every facet of their careers and acts in conjunction with their clients' agents, publicists, business managers, attorneys, and all others. 

25+ Years of Industry Experience

Bi-Coastal - LA & NYC Branches
with clients in Atlanta, New Orleans, & Vancouver 


Cheryl Martin CEO


A force in the industry, Martin is the CEO and Founder of CMA Entertainment. Martin's strong alliances with agents, casting directors, directors, and producers, integrated with her production expertise and eye for talent, make her an undeniable asset leading talent toward their highest trajectory. She develops talent across all media, holding a roster encompassing literary talent, music artists, television and film actors, thespians, and reality/social media celebrities alike.


Troy Allen



Allen's rise as a producer and production executive cumulated in conjunction with his work at studios such as Twentieth Century Fox and Sony Pictures. Allen developed and supervised numerous studio films that still excite and enrapture audiences today. He now serves as Partner at CMA, further producing and managing talent across multiple platforms, including film, television, and online.



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